| Modulname |
Global Business Strategy (UNIC: Koç University) |
| Gebiet |
|
| Profil |
Profil Praxis
Profil International
Profil Freie Studien
|
| CPs |
5 CP |
| Campus |
Hier geht es zum Vorlesungsverzeichnis
|
| Voraussetzungen |
English at B2 level. |
| Besonderheiten |
TN-Plätze: 10/30
Termin der ersten Sitzung: tba
Anmeldung:
Application Period: 06/08/2025 – 03/09/2025 and late applications will not be accepted. Register via UNIC Online Course Platform: https://campus.unic.eu/public/courses
For detailed information about Virtual Mobility at Koç University, please check Inbound Virtual Mobility at KU for FALL 2025: https://oip.ku.edu.tr/exchange-programs/unic-mobility-hub/virtual-mobility/
After successful registration, please log in at ecampus-optionalbereich@rub.de. This is essential for the module to be credited later.
Zusammensetzung der Endnote: The exam at the end of the course accounts for 100 percent of the final module grade.
Prüfungstermin: tba |
| Blockseminar |
Nein |
| Vorkenntnisse |
English at B2 level. |
| Veranstaltungszeit |
tba |
| Dozenten |
siehe eCampus |
| Arbeitsaufwand |
Active participation, preparation and follow-up work for lessons, exercises, exam |
| Literatur |
Will be announced in the course and made available via an online platform. |
| Modulteil |
siehe eCampus |
| Modultyp |
Profil Freie Studien, Profil International, Profil Praxis |
| Modulanbieter |
UNIC - University of Koc |
| Inhalt |
Teil 1 und 2: Global Business Strategy, Online Course, timetable, tba
Conceptual and empirical understanding of the globalization of business in an era of turbulence and uncertainty. Discovering the tools of global business including international trade, foreign direct investments, foreign exchange and regional integration. Building up the foundations of a global business strategy with a focus on entering foreign markets, global entrepreneurship, managing competition, analyzing market potential with a focus on emerging markets, esp. Asia. Exploring the dynamics of becoming a global corporate citizen by managing cultural differences, dealing with geopolitical risks, and formulating social responsibility initiatives. |
| Lernziele |
- Knowledge of common business strategies
- Able to apply business strategies in a needs-oriented manner |
