| Modulname |
Market Research and Data-Driven Decisions (UNIC - University of Lodz) |
| Gebiet |
|
| Profil |
Profil Praxis
Profil International
Profil Freie Studien
|
| CPs |
5 CP |
| Campus |
Hier geht es zum Vorlesungsverzeichnis
|
| Voraussetzungen |
English at B2 level. Knowledge of Applied Mathematics and Statistics for Business. |
| Besonderheiten |
TN-Plätze: 10/40
Termin der ersten Sitzung: tba
Anmeldung:
Registration via https://www.uni.lodz.pl/en/unic/registration till 31.08.2025.
After successful registration, please send an email with registration confirmation to ecampus-optionalbereich@rub.de. This is necessary so that registration in Campus can take place after successful completion of the module.
Zusammensetzung der Endnote: The exam at the end of the course accounts for 100 percent of the final module grade.
Prüfungstermin: tba |
| Blockseminar |
Nein |
| Vorkenntnisse |
English at B2 level. Knowledge of Applied Mathematics and Statistics for Business. |
| Veranstaltungszeit |
tba |
| Dozenten |
siehe eCampus |
| Arbeitsaufwand |
Active participation, preparation and follow-up work for lessons, exercises, exam |
| Literatur |
Will be announced in the course and made available via an online platform. |
| Modulteil |
siehe eCampus |
| Modultyp |
Profil Freie Studien, Profil International, Profil Praxis |
| Modulanbieter |
UNIC - University of Lodz |
| Inhalt |
Teil 1 und 2: Market Research and Data-Driven Decisions, Online Course, timetable, tba
This course focuses on the analysis of information obtained from marketing research using various research methods and techniques. The aim of the course is to provide knowledge of the type of methods and techniques of collecting, processing, and analysing marketing research. The course will also provide knowledge of the process of gathering quantitative and/or qualitative data from social media platforms to understand social, consumer, or market trends. The course will also demonstrate that electronic communications can complement traditional survey research by providing easily shareable market data. The IBM SPSS Statistics data analysis software will be used during the course. |
| Lernziele |
Student:
- has knowledge about modern organisations functioning in the new environment of the knowledge-based and digital economy;
- has the ability to prepare research and analysis of the market process of functioning organisations in the economic and social environment considering digital transformation;
- can use quality and quantitative methods to analyse customers’ behaviour in social media;
- can use the results of market trends research |
