| Modulname |
Inbound Marketing (UNIC - University of Lodz) |
| Gebiet |
|
| Profil |
Profil Praxis
Profil International
Profil Freie Studien
|
| CPs |
5 CP |
| Campus |
Hier geht es zum Vorlesungsverzeichnis
|
| Voraussetzungen |
English at B2 level. |
| Besonderheiten |
TN-Plätze: 10/40
Termin der ersten Sitzung: tba
Anmeldung:
Registration via https://www.uni.lodz.pl/en/unic/registration till 31.08.2025.
After successful registration, please send an email with registration confirmation to ecampus-optionalbereich@rub.de. This is necessary so that registration in Campus can take place after successful completion of the module.
Zusammensetzung der Endnote: The exam at the end of the course accounts for 100 percent of the final module grade.
Prüfungstermin: tba |
| Blockseminar |
Nein |
| Vorkenntnisse |
English at B2 level. |
| Veranstaltungszeit |
tba |
| Dozenten |
siehe eCampus |
| Arbeitsaufwand |
Active participation, preparation and follow-up work for lessons, exercises, exam |
| Literatur |
Will be announced in the course and made available via an online platform. |
| Modulteil |
siehe eCampus |
| Modultyp |
Profil Freie Studien, Profil International, Profil Praxis |
| Modulanbieter |
UNIC - University of Lodz |
| Inhalt |
Teil 1 und 2: Inbound Marketing, Online Course, timetable, tba
During the course, students learn about a new approach to planning and implementing marketing communication strategies online. The course modules cover issues related to modern consumers – various ways to communicate with them, the need for engagement, the need to get something in return for their attention. The classes also include practical tasks, in which students will be able to design their own inbound marketing campaigns, plan budgets, and prepare creative and valuable contents. The best practices from well-known companies will also be discussed to inspire students with regard to how to create inbound marketing campaigns effectively and creatively. |
| Lernziele |
After the module…
…student has knowledge of the tools of inbound marketing, e.g. methods of building a long-term relationship with customers as well as effective strategies in social media.
… student can use specific management techniques to create, organise, and monitor social media campaigns.
… student can manage social media campaigns using modern techniques and methods based on market observations. |
